Privacy Policy
Last Updated: January 27, 2026
1. Data Controller
Persson Of Sweden ("we," "us," or "our"), based in Sweden, is the data controller for the personal information collected through this website.
2. Information We Collect
Inquiry Data: When you contact us or request a license, we collect your name, business email, company name, and any information provided in your message.
Technical Data: We automatically collect IP addresses, browser types, and usage patterns via cookies to improve website performance.
3. Purpose of Processing
We process your data to:
- Respond to your licensing inquiries.
- Provide access to our design catalog upon qualification.
- Comply with Swedish legal and tax obligations.
4. Legal Basis (GDPR)
We process data based on Contractual Necessity (to provide you with a license) and Legitimate Interest (to respond to business inquiries and protect our intellectual property).
5. Data Retention & Third Parties
We do not sell your data. We share data only with essential service providers (e.g., email hosting, CRM, payment processors).
We retain inquiry data for up to 24 months unless a licensing agreement is signed, in which case data is kept for the duration of the contract plus 7 years for tax purposes.
6. Your Rights
Under the GDPR, you have the right to access, correct, or request the deletion of your personal data.
To exercise these rights, please contact: legal@perssonofsweden.com